Thank you so much to friends who have found their way to my new book St Luke's Little Summer.
I hope you're enjoying the story. I don't write them like the advice I've occasionally come across from professional writers — about creation of characters and building a narrative and developing a plot and adding a plot twist and all that sort of thing. It's more like what C.S.Lewis talked about, going through the wardrobe into Narnia; finding my inside world and spending time there, and then writing it down. So when I finish a book, I usually can't remember what I've written and I don't know if it's any good. But I just put it where people can find it if they want to, mainly because it's the only thing I have, and all of us are supposed to offer something, aren't we?
So Amazon reviews are helpful to me because it gives me a sense of what people have found/seen in what I have written. It helps me know if the story landed, and where and how.
The other reason Amazon reviews are important is that Amazon... well, it's a good name for it really. The Amazons were pugilistic, strong, muscular, strategic, almost invincible, and not very interested in personal relationship. Not much room for nuance.
My experience has been that Amazon (like traditional publishers) sees a book as product; I would say, not even as a product, just product — grist to a heartless mill. It is — again, like traditional publishers — Mammonesque. The last traditional publisher I worked with developed an approach where the criteria for taking on a book was that it would make £27,000, and they meant quickly not slowly, and that was several years ago (prices have risen; I expect you've noticed). Any lower sales predictions and they weren't interested, no matter what the book said, not even if it was beautiful and wise and opened the imagination to hope. Not that, just the £27k. I concluded their path and mine had diverged, picked up my work and went my own way.
But there has to be a means to make a story available to be read, a mechanism, and of course mechanisms don't have hearts as such. Amazon is good for people like me, because it offers the possibility of people anywhere being able to have the thing you're offering. For instance, every now and then a home-ed program in Colorado asks me to send them 160 books. I'm just a person in England living in a house that looks a lot like like this —
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— and doesn't even have a garage. How the heck would I generate 160 books and send them to Colorado? But Amazon can do this with no trouble at all. And it means that 80 new families (because they ask for 80 copies of the first two titles in the series) get to read about Father Peregrine, and how brave he was and full of faith and willing to do his best because he belonged to Jesus. So the deal is that I have the heart and they have the mechanism.
Now, you cannot serve God and Mammon, you have to choose. We know this because Jesus said it. So right at the beginning when I started writing stories for publication, I had to give that some thought. What I decided was that I wouldn't do marketing as such. I wouldn't ever try to promote myself. I would only ever just be a person who goes through the wardrobe into Narnia and comes out with the story of whatever was there. So I put into my stories my best hope and what I believe and how I think it all works and what feels like it might help with whatever's happening in the world, and then I just make it available.
Something I like a lot about Amazon is that their publishing program is just a mechanism. I can put what I like through it. That means I can choose the covers. Our book covers are created by Jonathan, who was the covers man for Lion Hudson, he's really good. But the art for the covers is by my daughters Hebe and Alice. Here they are working on another project for a church.
When I worked with a traditional publisher, the covers were considered a marketing exercise, and I had no say in them. They often used stock images or were created by some kind of electronic method.
My covers for the Hawk & the Dove books are hand-drawn by Alice and Hebe to convey what I tell them is at the heart of the book. And the lettering on the front is also hand-drawn by them, because they are calligraphers as well. If you look at the lettering on the front of St Luke's Little Summer you can see that one m is not exactly identical to another m — or one t has a longer tail to the crosspiece than in the adjacent t. That's because they are individually drawn.
Alice and Hebe love the living earth and they love God. Alice is one of few people I know who has seen an angel. They have a cat who is dearly loved and whose wellbeing they set above their own. They have grown and they tend the most beautiful garden, seeking out native plants from organic sources.
That's why the sketchy flowers on the cover of St Luke's Little Summer look believable, and the cat looks like a real cat.
I couldn't have had that with a traditional publisher.
So Amazon offers a wonderful mechanism for making true work of the soul available to people. And they let us set the price to make it affordable, and we put the stories onto Kindle Unlimited which works out cheapest of all for people.
Not only that, but with a traditional publisher it goes like this. All their staff have to pay their mortgages and buy their groceries and raise their families and run their cars out of the money the books make. So they give the person who wrote the book a royalty of about 10% from each book sold. And they give massive discounts (typically 60%) to bookshops. So if you buy a book in a bookshop you can estimate the author will have earned 10% of 40% of the cover price — which will be as high as they think you will pay.
If you buy a book of mine on Amazon, you can know this — the cover artists were only paid anything because I insist; Jonathan works on each book for hours for remuneration that would hardly feed a mouse let alone a whole publishing department; my editor is the man I married after working with him as my publisher for twenty years and he never charges me anything at all; we keep the prices as low as we can; Amazon does take a cut but I earn loads more from each book than with a traditional publisher; half of the profits from my stories in our Humilis Hastings imprint go to the Carthusian brothers in West Sussex (here).
But (there's always a 'but', isn't there) because Amazon is essentially heartless and sees everything sold through it merely as product, their main driver is customer satisfaction.
One of the Hawk & Dove books had lots of reviews in the original edition with the traditional publisher, but when we got the rights back, and republished it under our own Humilis Hastings imprint, it didn't have any new readers for a while, and therefore no reviews to the new edition. Then someone left a one-star review, but with no comment so we didn't know why — didn't they like the story, or did the postie lose the parcel, or what? Amazon pulled the book; took it out of publication. No amount of correspondence with their robots could let us get to the bottom of what the problem was: all we could access was redirection to a page with every possible customer satisfaction problem a book might have. So we just changed the ISBN and republished it, this time sending out a plea to any friends who'd read it to come along and leave a review. And their reviews have kept it safe so it's still available to this day (that was The Hour Before Dawn).
I'm telling you all this so that you know how very important your reviews are on Amazon. If, when you read St Luke's Little Summer, you have anything you'd like to say about it at all, I'll be most thankful if you go and leave an Amazon review. To have a mix of paperback reviews and ebook reviews would be the best of all.
And be honest in what you say, because honesty is a beautiful thing and because the Lord sees.